Wednesday, May 09, 2018

Mondelez purchase cookie manufacturer in the U.S.

With the goal of joining the promising market of premium biscuits and expand your portfolio by means of marks approved by consumers, the Mondelez International closed agreement to acquire Tate's Bake Shop, founded in 2000 in Long Island, New York, and known for its high quality biscuits. "Tate's Bake Shop comes to complement our portfolio of brands loved by consumers and snacks," says Dirk Van de Put, CEO of Mondelez International. "Is a unique and authentic brand, which sails in the attractiveness necessary for our premium biscuits segment entry. Tate's already demonstrated your outstanding growth and we're looking forward to working with your leadership to expand the distribution and the success of the products ", he adds. With their thin and crispy cookies, the Tate's Bake Shop has a captive audience in the United States. Its sales have quadrupled in the past five years and only in the first three months of this year, retail sales climbed more than 40%.
Supermercado Moderno - 08/05/2018 News Item translated automatically
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