Magazine Luiza follows scanning operations

Reference in multicanalidade, Magazine Luiza does not intend to take the foot off the gas when it comes to scanning operations. Between January and March this year about 33% of the products sold by the retailer was in the digital environment, which represents R $1.5 billion in business, and high of 6.1% over a year earlier. In the first quarter the retailer showed total sales value of R $4.5 billion, 34% greater than the number in the same period last year. With net profits of R $147 million registered in the first three months of the year, the Magazine Luiza intends to focus on multicanalidade and invest in "digital culture" to expand your customer base and improve the efficiency of its operations in the delivery of products in major urban centres. According to the company's CEO, Frederico Trajano, strategies aimed at scanning the business will be linked to initiatives to improve the delivery of the products in process. "The logistical considerations, we intend to streamline, to less than 48 hours, the time that the items sold are delivered, raising our level to international levels," said the President in a teleconference. As as example in this sense, Trajan's acquisition, in 2017, the Logbee – startup of logistics and transport of light loads-is strategic in order to expand the coverage area of deliveries in Sao Paulo and other cities in the country. The Executive says that the startup system, already integrated the traditional retailer's delivery platform, enables through a GPS real-time monitoring of the way in which the product travels to get home. The calculations and forecasts for the period to arrive at the client's House also help in communication between e-commerce the physical store, which is organized to restore the items in inventory. In addition to the scanning process of the company, Trajeno points as pillars of macroeconomic aspects good business performance in the first quarter of 2018. "We see the economy improving, with levels of low inflation, the prime rate decreasing and the biggest consumer access," says he. In relation to the physical points, the retailer intends to raise its units in the States of Goiás and São Paulo. In year-to-year comparison, were 54 shops opened in the national territory, reaching 858 total. Currently, about 18% of the network's business are still in phase of maturation. Despite the high investment in terms of technology of physical establishments decreased by $2 million against R first quarter of 2017, adding R $17 million. Lassoing the client to guarantee more sales in both the physical environment as digital, Trajan cites the constant search for a higher frequency of purchase of customers in the digital platforms. For that, the company will invest in a portfolio more "eclectic" products available on your e-commerce, also with the aim of encouraging the entry of vendors "third party" through the marketplace – today, responsible for R $126 million traded on total e-commerce Magazine Luiza. The second point highlighted by he is related to active client base of retail network. The first quarter of 2018 at the same period of the previous year, the number of customers under the "card Luiza" peaked at 3.5 million. Already the loan portfolio, on the same basis of comparison, grew 31% – reaching R $5.9 billion. "With this, we will create a virtuous circle and increase our customer base between two and three years," said Tarle. As regards the Ebitda (earnings before taxes, interest, taxes, depreciation and amortization), the company posted growth of 30%, to $301 million R, between first quarter of 2018 and the same period last year. On the same basis of comparison, the retailer reports that operating expenditure between January and March reduced 21% compared to net revenues.