Destinations with snow returned to the Brazilian's radar in the winter

Even the high of the dollar, which hit R $3.60 yesterday, seems to shake the will of Brazilians seeking winter destinations, such as Argentina and Chile. After a slowdown between 2015 and 2016, the main stations and snow destinations expect an increase of at least 10% of Brazilians this year. According to the President of the Brazilian Association of tour operators (Braztoa), Magda Nassar, the appreciation of the dollar against real is an important factor, but, for now, observed levels should not have a decisive impact on the time of purchase of travel packages. "The travel agencies have carried out mechanisms that help too, as freezing the exchange rate at the close of the package," he says. In addition, she points out that even though the packages are dollarized, many contracts are parceled out and, in these cases, the difference is more diluted. For her, compared to coin variation seen in the height of the crisis, this oscillation is smaller. The expectation of Emprotur, joint tourist promotion entity of Bariloche, is to get about 43000 Brazilian tourists between July and August this year, an increase of approximately 16% in comparison with the same period in 2016, when the Argentine received target around Brazilian 37000. "In 2017 we sense an increase of 16% in comparison to 2016," said the Executive Director of the entity, Diego Piquím. Currently, Brazil is the second largest emitter of tourists at the destination, behind only of the Argentines. "A few years ago [between 2006 and 2008], the target was called ' Brasiloche ' by the number of Brazilians on the site and the idea is to recover gradually this audience that flooded the city," he says. According to him, to promote the snow season in Brazil, the entity reveals that held investments totaling approximately $ $120,000. Who also did not reduce the contributions in promotional actions is the traditional ski Portillo station, located 2 hours from the city of Santiago, Chile. "The destinations not gone into crisis. Were with everything and now are reaping the benefits, "adds Magda from Braztoa. According to the marketing manager of Ski Portillo, Alejandro Goich, the decision to keep investments in the country took place due to the relevance of Brazilians on site, represent between 25% and 30% of the total number of tourists in snow season both in your structure as well as hosting ski station. "It wouldn't help reduce", mentions. According to him, in 2017 the station had around 10% high of visitors, but the basis for comparison was low due to the weak performance of the two previous years. This year, however, the cast is more positive. "In 2017 and 2018 resumed there was an we will have 10% above that," anticipates the Executive. Goich believes that despite the Brazilian scenario is still in a phase of economic recovery, designed for stability the Country it tends to help in consumer confidence, which will travel. Another issue that will assist in the flow are promotions for the capital of the country which should help in moving the station during the day. The sales manager of Valle Nevado Ski Resort, Rubiana Turelli, also believes that there will be a stronger drive to Brazilians, representing to the site about 60% of the visitors. "The season hasn't started, but sales are best so far," he says. According to her, the hotel occupancy rate of the resort right now is 15% higher than that observed in the same period last year. Only in day use of the ski resort, the resort expects an increase of 10%. Average spending an issue that should benefit the targets this year is the possibility of a higher average spending. "We noticed a change in profile with an increase in searches for seven nights and five-star hotels. We don't know why, but we saw in 2017 and perhaps continue this year, "says the sales manager of Valle Nevado Ski Resort, Rubiana Turelli. In Bariloche, the Executive Director of Emprotur comments that also felt in 2017 1 economic profile higher in argentina. "The average expense is $ $150 and saw a slight increase last year. Maybe by the Brazil's economic scenario and the profile of those who traveled, "he explains. Magda of Braztoa explains that this type of movement also occurred in 2016, at the height of the brazilian crisis, when passenger numbers reduced, but the average ticket value increased. "A middle class or low average end up not eating so much travel as would consume. In the group with more conditions does not change, because entered as well of annual consumption, "he says. In the opinion of the expert, the search for snow should not be exclusive to winter in South America. For her, the search for most ice cream is a trend in recent years also in winter season in North America. "Skiing has been sought. What benefits the destinations of the South is that the competition is less. In North America there are several stations the Canada, United States and European countries. "