Johnson Johnson's New Positioning &

Johnson Johnson Brazil consumption & announces your new institutional positioning in Brazil. Dubbed "health every day", the concept is intended to strengthen the portfolio of brands in the everyday life of Brazilians. To present the news, the company will launch in April an institutional campaign followed by promotion. Created by DM9DDB, institutional film 90 seconds will be released on TV open next Sunday, March 25, at a range of Fantastic, attraction of TV Globo. The commercial will be supported by three other movies in 30 seconds and vignettes of the brands, in addition to several actions in social media. Already the promotion "health every day, every day", will distribute daily instant prizes worth R $1000, plus the draw of R $1 million on the last day of action. The promotion will be held from April 02 to 28 June 2018.