Bottle of water that reduces plastic consumption tonnes 200 WINS international award in category

If the subject is sustainability, innovations in the field of packaging make all the difference to the environment. Plastipak Packaging, to the Brazil, international reference in quality and trends in the industry, in partnership with the Helios, mineral water company headquartered in zona da Mata in Minas Gerais, developed a water bottle lighter, which demand less raw material consumption. The news, which reduces by as much as 200 tons of plastic consumption, ensured the ABRE (Brazilian packaging Association) and World Packaging Organization Award, a international renowned certification category. The cut in the use of raw material to produce the packaging corresponds to more than 2 million bottles of 500 ml. water In the form of comparison, if they were placed side by side to form a row of 420 km, more than the equivalent of the distance between the cities of São Paulo and Rio de Janeiro. "The optimization of the geometry of the bottle and preform were designed together to achieve this lighter weight. Throughout the process, we gave technical support both in structural part as in the design of the bottle, which is critical for good performance and endurance of this format, "said Evandro Pereira, General Manager of Plastipak Packaging of Brazil. In order to reach more sustainable results possible, the preform chosen for the lighter bottle was 9, 7 g, against the 4, 2 g to more of the previous, which had 13, 9 g. In addition to plastic consumption and saving of fuel decrease during transportation, another great advantage is the ease of opening, with just .5 back if you can open and close the package, bringing greater convenience to the consumer. The frequent consumer concern with the quality of life, health and well-being has been instrumental in boosting news like this. "The packaging is an integral part of the food production chain, so the values Plastipak minimize environmental impacts and take care of the world that future generations will live in", explains Parker. All this confirms consumer influences on the sector. Your needs and habits change rapidly, and segment industries must be vigilant and keep up with these changes. Design, practicality, preservation and food security are the factors taken into consideration in the purchase decision. He is increasingly demanding and wants transparency, in order to be informed about the origin of the product from production until the arrival in your hands. You need to think about convenience, covering the process from start to finish. Plastipak Packaging "of Brazil works to meet the value chain as a whole, from its suppliers to final consumers in partnership with its customers. Be closer of this audience and the market makes investing in technologies and innovations that will meet and exceed your expectations, "says Parker. Data for market reference: ∙ the Brazilian packaging moved R $60.6 billion in 2016, with 40% coming from plastic packaging ∙ Represents approximately 1% of the national GDP (reference: FGV/OPENS) ∙ Generates 216,000 jobs ∙ 80 % of the products on display at the POS use only and exclusively the packaging as a means of dissemination (reference: POPAI Brazil) data for Plastipak Packaging reference of Brazil: ∙ produces over 40 billion packs per year ∙ has more than 1000 patents to worldwide ∙ Meets 137 industries and 225 marks on Brazil ∙ more than 100 preform weights available that cater to 50 ml containers up to 20 liters ∙ has solutions in several categories, such as: food, beverages, cleaning and care products ∙ OPEN Prize-winning personal 2016 for developing milk bottle to Jussara Jump and for the development of oval Pot Heinz, who was also winner of the WPO. ∙ Prize winner OPENS 2015 for development of PET bottle for UHT milk 100% recyclable for the trademark Jussara and also for development of PET solution to bleach. ∙ Development of packaging of Nestlé, Fruti Nest which resulted in one of the smallest commercially available preform, recognized by the Brazilian Packaging Award OPENS and the World Packaging Organization in 2014.