Available to the customer to spend grows 80%

The spirit of Brazilians has improved over the past year. In December, the willingness of consumers to buy goods was 80% higher than that recorded in the same month of the previous year. The scorecard was released by the Brazilian Institute of Retail executives and Consumer Market (Ibevar), in partnership with the Epistemics, and relies on manifestations of consumers on the internet. According to the entity, the index comes rising since April last year, which, in the view of the Chairman of Ibevar, Claudio Felisoni of Angelo, signals a positive trend for the coming months. With the largest Brazilian consumer optimism earlier this year the Association estimates a growth in retail sales for the first three months of 2018. The projection is a real increase of 5.4% in sales on the concept expanded in the first quarter of this year against the same period last year. "This improves morale observed so far it influences expectations for 2018, but it is important to note that what will happen depends on how the electoral scenario unfolds," says Felisoni. "I have the impression that the future of this election is very unpredictable," she adds. For the Executive, the sentencing on appeal of former President Luiz Inacio Lula da Silva can represent a strengthening of center-right opponents. At the same time, he believes that the Centre projects still face difficulties amid the speech of supporters of Lula that he was wronged research studied even the disposition of Brazilians ' spending. The amount of money that consumers are expressing interest in allocating the consumption grew 44.8% in 2017 in comparison with the previous year. There was a jump in the indicator since September of last year, which may have been motivated by the proximity of the Black Friday.