5àSec adapts to keep leadership

In order to adapt the demand of consumers, 5àsec dry cleaners network underwent a strong restructuring in recent years and shaped the service options. Now, with the option of closed packaging and pricing, the network design 16% increase turnover and 10% on turnover of 2018. According to the CEO of 5àsec Brazil, Fabio Roth, who took over the network in 2016 and led the restructuring and changes in the company, the need to create solutions that facilitate the everyday life of the consumer was North for creation of the 5àsec BAG, which consists of a bag that holds a closed-weight clothes. "The BAG 5àsec was tested in a pilot project in some stores during the first half of 2017. The client passes in one of the units and take the bag returnable [comprising an average of 30 pieces or the equivalent of 9 kg of clothes]. " With a closed value R $99, the purpose of the network was bringing more economic options to the consumer, since this mode does not include Ironing Service. "In the pilot project, the stores have increased revenue by up to 28%, in addition to increasing the ' share ' clean parts", celebrates. With the consolidated project, has been expanded to the other units of the group. "The clothes are washed, dried and folded delivered. The customer can choose for hiring any additional service with the BAG, for example, the ironing and pressing, which will be charged separately by the store ", detailed the Executive INN. Virtual operation in addition to the changes to reach a larger group of consumers, the company also returned her eyes to the digital environment. The project, launched in November last year, is called Laundry Online and wants to get closer to their younger consumers, or that are not physically close to any store. "Have you ever imagined taking a laundry service for a website? Now it is now possible to network drives, "says Roth. According to him, the innovation project includes a new website and an application for smartphones and tablets (which will be released in the first quarter of 2018). "This will allow customers to purchase the services offered by the brand, as well as make payment online, manage their own subscriptions and schedule the collection of parts to be washed." Understanding the market with 442 units in operation, the expectation of Roth is to achieve the mark of 457 stores by the end of the year. In this way, it promises to continue innovating and increasing the connection with consumers. In this first stage of transformations, the CEO of 5àsec account have talked a lot with the franchisees, who helped to find creative and innovative solutions for the company crossed the recessive period that the Country was facing. And the effort seems to have given a result. Over the past year, the company grew 3.5% Despite the crisis. For 2018, the goal is to step on the accelerator and grow double digits.