Black Friday should grow 11% and move R $4.11 billion

Considered one of the few opportunities that can save the retail revenue in 2018, the Black Friday should grow 11% and move R $4.11 billion, according to estimate of E-Consulting. Promotional day, which takes place on the last Friday of November (23) points out that the average ticket purchases will be R $822 on the internet, not counting automobiles, amounting to a high of 6.4% compared to the Black Friday of the year in which the Brazilian spent R $770 on average. "The companies will be more aggressive in sales this year to monitor the evolution of the consumer, that is attentive and don't cling more shallow, promotional actions like" Take 3 pay 2 "with the same price of the whole year. This will be the Black Friday of the comparisons, "says the CEO of E-Consulting, Daniel Domeneghetti. The numbers are part of the online retail index (VOL) that maps the sales of home appliances, electronics, fashion and cosmetics; automobiles and automotive products; and tourism (such as airline tickets, hotels reservations, tourist packages). According to the survey, the cell phones, televisions, refrigerators, and air passages will be among the most sought-after categories during the event. The expectation of the consultancy is the number of requests in these markets can register an expansion of 5.3%, going from R to R $3,760,000 $4 million.