Sale of mobile phones in Brazil grows 5.9% in 2nd Qtr, points IDC

SÃO PAULO-sales of mobile phones grew 5,9% in Brazil in the second quarter compared to the same period last year, reported on Friday the IDC consultancy Brazil, citing the replacement of appliances such as one of the factors for the good performance of the sector.
The marketing of 12.8 million of equipment is 3,7% greater than the amount sold in the first quarter of the year, according to IDC.
"The cellphone market returned the submit expressive figures, mainly because the Brazilians are replacing appliances purchased for at least three years, since that has been the average life of the battery and the screen. And the trend is that this movement to continue so in the next few months ", said in a note the research analyst of IDC's cellular market to Latin America, Leonardo Munin.
Revenue for the period, however, was stable compared with the first quarter at about 13.3 billion dollars, due to the fall in the average ticket for real and 1,044 strong competition between policy makers, which have reduced prices by up to 300 reais, according to the consultancy.
Considering the results of the first and second quarters and the trend of resumption of the market, the forecast of the consultancy for the year is positive.
"Our forecast is what the market reaches 49 million handsets sold this year, a number that is larger 12,6% towards 2016" said Munin.