Memphis goes on to Sell in Home Centers

The brand of cosmetics and bath products Memphis expands your portfolio with three new features: diffusers, organic air freshener and scented sachets. The releases have focused on the integration of the brand in home centers, as Director of sales and marketing of the brand, André Nedeff Dall '' Onder, exclusively for the Turning News Newspaper. "We are strongly present in the alimentary canal and farma. We felt that there was no need to expand our product portfolio for a new channel and a new relationship with our consumers. " Both diffusers of environments as the organic air freshener arrive in 300 ml packaging, in five versions: Lavender, Orchid Bouquet, Herbal, Flowers and Lemon. The scented sachets of 8 g have the scents lavender, Herbal, Baby, Sicilian lemon, Seduction and Platinum.
Understanding the consumer
The Director says that the consumer culture has also changed, which opened new possibilities. "Today the aromatization of environments left a functional use (bathroom) to the people, decorating and perfuming the diverse environments as personality and profile of each family," details. For now, the brand will have only three products on time to "understand" How does this channel and the consumer. "In addition to financial gains, the main idea is to open a new channel of relationship with potential customers. We work in the long term, "concludes Dall '' Onder.