The brewery follows trend and bet on aluminum

Companies in Santa Catarina, a pioneer in craft beer in the country, expects to win new customers with the premiere of new packaging
"Schornstein" Imperial IPA beer, winner of the gold medal in the Brazilian Contest, now is marketed exclusively in aluminum cans of 473ml, following national and international trend. This is the first investment companies in Santa Catarina, headquartered in the city of Pomerode, this new packaging format.
Consumers also can find in grocery stores, emporiums and restaurants "Schornstein" Soul in 350 ml cans which, according to the company, hits the market with the challenge of winning over those who do not yet know the craft beer brand.
According to the Executive Director of the brand, Adilson Altrão, the "Schornstein" Soul is a strategic launch for the brewery. "We''re 11 years in this market and we believe that, with the amount and quality of available styles, now it''s time to get new followers to craft beer. The Soul is a beer that keeps the features of quality and concern with the taste of our awesome recipes, but it''s lighter, "comments.
The "Schornstein" Soul is part of the portfolio of the brand, which has eight labels in consumer packagings and 10 items in pressure. Today there are approximately 2700 points of sales in all Brazilian States.