Foliar fertilizer sales will grow 20%

São Paulo-On the perspective for growth of up to 20% for the foliar fertilizer market in Brazil this year, Brandt, specializing in business, expects to double sales in 2017 compared the performance of 2016, according to the marketing director, Antonio Coutinho.
Last year, the segment moved R $4 billion, according to data from the Brazilian Association of Technology Industries in plant nutrition (Abisolo). The foliar fertilizer-containing nutrients applied directly in plants-account for 70% of the plant nutrition, which grossed R $5.8 billion in 2016. "Farmers have adopted this technology and products for a market eager for increased profitability," notes the Director.
According to Coutinho, the company intends to take advantage of the good phase of the thread to continue to grow in Brazil. "Brandt has grown significantly and doubled sales every year," he says. For 2017, it is expected to sell more persists. "This is a result of management and agribusiness market reflex", emphasises the Director. He points out that the recovery of degraded pasture areas for use in agriculture must stimulate the growth of the sector.
In the second half of the year, the company expects a sales increase compared to the first six months of the year, due to the planting of the crop 2017/2018 in the spring.
Acquisitions
"Next year we also expect an interesting growth, depending on the expansion of the sales team", says the Director. "But we know that it is not possible to double sales", acknowledges the company director. The company also evaluates the possibility to make new acquisitions in Brazil. "It''s a way for us to grow up quickly," he says.
Chris says that the purchase does not necessarily must be a competitor in the segment of fertilizers. "We are attentive to the market and consider alternatives in other area, such as pesticides, for example".
The Director of Brandt also relies on exports to keep growth high. The company made the first shipments of products for Uruguay, Paraguay and Bolivia in the first half of this year and already had distributors in these countries. "I believe that will be a factor of greater income for the company," says Chris. "As soon as possible, we want to get to Argentina and Chile.
The Brazil is the first country in which the American company, based in Springfield, in Illinois, installs a factory in South America. The change in 2015, with the brazilian acquisition Target and the entire portfolio of the company sold in Brazil began to be produced at the Olympia, in São Paulo.
The company works with products for vegetables and grains. In Brazil, in the State of Paraná, Mato Grosso do Sul, Mato Grosso, Goiás, São Paulo, Minas Gerais, Santa Catarina, Bahia and Pernambuco. The turnover of the company, which is in 50 countries, is $ $600 million per year.