Even the winter will help the retailer to sell more

São Paulo-Not the arrival of winter, which began at the end of last month, must encourage the trade to sell more in July. According to estimation of the São Paulo commercial Association, the consumer follows afraid, the sales indicator should remain stagnant.
Despite the perception that sales will increase, the organisation points out that, at least, the sales volume is no longer falling, which is a boost to the sector. "The good news is that, after two years experiencing crashes, there is no reason for the scenario worse next month," says Alencar Burti, President of ACSP and the Federation of trade associations in the State of São Paulo (Facesp).
Even with that the impact is barely noticeable in the month of July, the President of the entity believes that the intensity of the cold during the winter may have some kind of effect on sales for the following months. This greater provision, however, still depends on the vision of Burti, of greater stability in the political sphere. "The recession may even have fallen behind, but the political environment need to work for the resumption of consumer confidence".
Result of June
After a first half with average increase of 2.4% in June, retail sales from Sao Paulo closed the month with high average of 1.2% compared to the same period in 2016. "As for the trade in June, we had the Valentine''s day, the arrival of the cold and the growth of wages and salaries. In addition, the use of the FGTS funds inactive by consumers was crucial to save the month, "said Burti in June, sales in the long term and the sight presented 1% high and 1.4%, respectively.
The balance sheet records also said that in the first six months of 2017, trade saw its sales fall by an average of 2.7% over the first half of 2016; the setbacks were 3.1% and 2.3% in the period and long, respectively. Last year, sales plummeted 11% in the first half.
And the crisis?
Regarding the Brazilian perception about the current economic scenario, Burti is emphatic: "reading is that the recession loses strength, but is not surpassed. The interest need to fall further to losses are neutralized and the sector grow again ", points out the President of ACSP, by way of note.
When I saw the result on the previous month, sales in June rose 0.8 percent on average, even with a working day. Second Burti, the performance is due to jerk over the month, Valentine''s day and the Gay Parade, which brought tourists from out of town and country.