Sale of flowers is expected to grow 4.5% for Valentine''s day

The trade is confident to high selling flowers for Valentine''s day. According to research done-from May 26 to June 2-by Sindiflores and Hórtica consulting, it is estimated that this commemoration concentrate 4.5% of the total annual sales of the sector. The forecast exceeds the mothers day, which represents the main commercial opportunity, according to the opinion of 77.1% of florists and other companies interviewed retailers.
In the Brazilian market, men are the ones who have the habit of buying flowers to give their girlfriends or wives on Valentine''s day. Their participation in the floral trade total reaches 96%. Female participation – and, therefore, the fact that men receive flowers on the date – is still culturally a minority, with only 4% of relative participation.

The preferences Red Roses steeped in tradition, especially composing different formats of bouquets, will reach most of preference between the choices of flowers that will be purchased to give their boyfriends on this date, with 60% of the responses, you practically repeats the results observed last year, when those flowers got 62% of the preferences.
The first option for the roses, followed the orchids, with 17% of the intentions of buying for gift giving on the day, with slight decline compared to last year, when they took 20% of the preferences. The gradual annual increase of penetration of these flowers, in the medium term, is due to the fact they are coming to market in large quantities and species diversity, affordable and competitive with the final consumer, in comparison to the imported roses.
Already, with good margin of difference, other alternatives mentioned were the flower vases, with Gerber daisies, lilies, kalanchoes, calandivas and Begonias, among others (11%), other cut flowers in General (7%) and commemorative gift baskets – in addition to the flowers and vases, which include plushes, chocolates and other items – with 5% of responses.

Women''s choices to gifting boyfriends or husbands with flowers and plants on this date – although in the minority – focus on Potted flowers, especially anthuriums, cacti, bromeliads and orchids.

Average ticket will be R $82.25

The average ticket purchase of Brazilian consumer shopping for flowers for Valentine''s day from 2017, according to the flower shops and retail companies surveyed, will be R $82.25, which features a 15.86% reduction compared to the previous year, when it was at R $97.75.
Spending on flowers will concentrate mainly in the range of more than R $100.00 R $120.00 (40%), followed by more than R $50.00 up R $100.00, with 33% participation percentage. The spending of up to £ $50.00 be with participation of 27% of the clientele.
The purchases will be paid mostly in credit card (63.0%), money (17.4%), debit cards and cheques (8.7%, each) and others (2.2%).