Flower market survive the crisis and introduces novelties in Expoflora

The first contact with the seedlings until the beginning of the commercialization of the plant were eight years of work. Now, with annual production of around 30000 units, the producer of ornamental plants Celso Fontana is ready to meet the demand by the Hoya Kerrii, known as cactus heart: a single sheet rooted, sold in spider veins to 6 or 11 cm in diameter. "We brought the first seedlings of the Netherlands and, because it is a plant originating from Thailand and not a product developed in the laboratory, we don't need to pay royalties," says Fontana.
He will enjoy Expoflora, exhibition of flowers and plants that starts today and runs until 24 September in Holambra (SP), to present the Cactus-heart, little found in Brazil. The fair, which received 328,000 visitors last year, is the stage of industry releases, that doesn't stop growing even in times of financial crisis.
For this year, the forecast of the Brazilian Institute of Floriculture (areas counties) is 9% advance across the country, with revenues of Rs $7.2 billion, up from $6.6 billion 2016 R. Considering only the cooperative Holambra, which account for 45 percent of national marketing, sector growth should reach 11%
"In times of crisis never had big drops in sales. In addition to the festive dates, which traditionally have higher consumption, who's usually have flowers at home don't want to give that up, "says Kees Schoenmaker, Chairman of areas counties and partner at one of the major producers of Holambra, Terra Viva.
Is the greenhouses where is leaving the miniature version of the traditional red anthuriums, with flowers that are just 2 cm. In this case, the payment of royalty by production from imported seedlings is mandatory.
The offer of reduced-size plants, as already happens with orchids, is gaining strength, with views to the consumer who has little-to-no-space to keep a garden. And, with prices lower, also helps improve the numbers. "In times of financial hardship the consumer of flowers adjusts the price of the plant to your budget, while continuing to buy," said the sales manager of Earth Life, Bia Mazzer. The miniantúrio, for example, must get to retail for around £ $12 price.
The plant will also be in Expoflora, a good channel for the dissemination of plants – new or already established production – for the consumer. "More than significant sales, the fair brings a lot of visibility," says Bia.
The living Earth's traditional partner Expoflora. Since 1983, is mounted there a field of wildflowers to receive visitors to the fair. "People have the idea that the production of flowers is a homely thing, when they arrive at the farm, are surprised with the structure", says Bia. Almost all the 150 Group products are grown in greenhouses air conditioned.
The commitment of producers to increase the clientele is justified: there is room to grow, even in established markets, like São Paulo. According to the areas counties, the annual consumption of flowers in Brazil is R $26.50 per person, far away from the R $150 of Europeans.