Levi''s invests in National Production

Levi s brings to Brazil officially brand production. According to the company, the proposal is to give access and monitor the seasonality of the country, which is one of the biggest consumers of the brand and support the demand with lighter fabrics and washes. "The project is long-term and will cover 20% of the production of Levi''s business in Brazil, with initial focus on the categories of polos, shirts and bottoms jeans, and will be carried out in various regions of the South and Southeast," Rui Araújo Silva, Brazilian brand Director. This year the brand focuses on new partnerships and market collections, like the Orange Line Tab, with vintage footprint, and even a specialized line for skateboarders.