Consumer search for Smaller Packaging

During the event promoted by Open, Sergio Son, Manager of business Development from Nielsen, spoke about the changes in the Brazilian market in 2017. According to data from Global consumer confidence Study (4th tri/2016), about 62% of consumers save with entertainment outside the home looking for new ways to bring this experience into the House; Cash Carry also grew & 11.3% in 2016 12.1% in 2015, against consumers divercificado the channels in search for cost effective; the supply grew 5.5% in 2016, the purchase of supply missions gain importance as the purchase of the month. However, the highlight of the survey was the result by 60% of consumers search for economic packages as options of disbursement, the smart choices also grew in 62% of the categories, the consumdores are exchanging for cheaper brands.
Grows the search by Neighborhood markets, according to data provided by Nielsen, the search for smaller packaging is growing along with the search by neighborhood markets. The beer, for example, is the fastest-growing category in search for packing less proximity formats; Secondly the disposable diapers; Thirdly the cafes; Fourthly the yogurts and; Fifthly the soaps.