Changed consumer habits and industry must change too, say experts

In Latin America, Brazil remains the biggest market, with sales of $ $2.3 billion in 2016, 35% of the total in this region of the globe. "In the segments served by this industry, Brazil leads the market in paper towels and toilet paper," he said. A trend still small in Brazil pointed to by Moritsugu is away from home, mainly to institutional channels as industries, businesses, hotels, restaurants, catering, hospitals, malls, schools, among others.
For him, there are chances of tissue market growth in Brazil, since the per capita consumption is about 3 kg/year, and in the United States this relationship is almost 9 kg/year. But, for that, it is important to attract the buyer in other ways.
"What we''ve learned about the consumer, within this context of crisis, it is that he changed his habits, because the Pocket has shrunk, so he had to stop and think what and how to buy. Arise new channels, new brands, new products and other uses, rationalizing the purchase.
Whether in a search online or in a physical store, now the price comes first, "says Marco Aurélio Lima, Director of Business Relations of GfK Brazil. "Industries are driving new trends and the tissue paper sector is directly connected to this, since it follows the movement of differentiated demands, if not volumes, in items, because the buyer wants different solutions in performance, quality and opportunity," adds Fernanda Accorsi, Commercial and Retail Marketing expert of FA Retail (Spain).