Aiming to expand the sale over the internet, the Livraria Cultura will market their books on the websites of Casas Bahia, Pontofrio and Extra.com, belonging to the Via retail. Which holds the second largest e-commerce operation from Brazil, Via retail is the first marketplace platform chosen by Bookstore culture. In the marketplace, the seller pays the owner of the site a Commission to negotiate their products online. The culture expects, with the impetus of the partnership, the online sales could represent 60% of the total compared to 30% today.
O Estado de S. Paulo - 24/05/2017
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