Uncertainty leads plan to buy durable to the lowest level in 15 years

Sao Paulo-the intention of buying durable goods for the second quarter amounted to 40% this year, the lowest for the period since 2002, according to the Brazilian Institute of Retail executives and Consumer Market (Ibevar). The result showed a pullback over the past year, and was far below the historical average of 57.4% search.
The data, coupled with a still scene of political and economic uncertainty, the Ibevar would include a pullback of 5.7% in sales from April to June and up to 7% for the year, consolidated in the extended retail. "The growth will be slow. Unemployment, one of the main factors that impact on consumption, should still increase in the next few months, before starting to fall, "says the President of the Office, Claudio Felisoni.
He points out that the forecast does not take into account possible changes in the political landscape, as the Cassation of the plate Dilma/Fear, which could make the scenery even more complicated for the sector.
The Quarterly Survey of purchase intent '', performed by the Ibevar since 2000, showed a drop of 0.2 percentage points in São Paulo''s intent to buy products such as electronics and furniture in the second quarter of this year, in comparison with the result showing in the same period last year.
Consumers who want to buy must also spend less than intended in 2016, signals the study. While last year the expectation for the period was of an average expense R$ 2,363, this year the amount fell to 2,346 R$.
About purchase plans by category of products, the survey showed that almost all had values less than the historical average. The only threads with the percentage higher than were those of automobiles and motorcycles and construction material. The variations in the second quarter of 2016, however, were relatively small, both the negative and the positive, account executive.
When it comes to spending, on the other hand, the variations were significant. The category of furniture, for example, saw a pullback of 33.8% in comparison with last year''s survey, from an intention to R$ expense in 2016, 2,348 to 1,555 R$ this year. "There''s still a lot of uncertainty about how the scene should follow," he says.
Electronic trade
In e-commerce, on the other hand, the intention of consumption for the second quarter showed a growth year-to-year comparison. The die measured in partnership with the E-bit, showed an improvement of 4.5 percentage points, reaching the value of 85.4% of the consumers of the State of São Paulo in Brazil. According to the CEO of the E-bit, Pedro Guasti, the result shows that the sector "has passed the worst time.
Professor of Retail Management Program (Prove), the Fundação Instituto de Administração (FIA), Nuno Fouto, adds that the best search performance of intention in e-commerce, in comparison with the physical retail, took place because they were encompassed more categories in the survey.
The thread that more fell, according to the survey, was the book presented a negative variation of 3.82 percentage points, rising from 19% of consumers to 15.2%.
Another raised by study of Ibevar with respect to intended use of credit. According to the survey, there has been an increase of 5.2 percentage points in order of paulistanos to use credit in the second quarter of this year, compared to last year''s result.