Packaging trends follow consumer habits

It is not today that the consumer is influenced by what you see on the shelves of supermarkets and on the shelves of pharmacies and perfumeries. Behavioral studies show that Visual elements like the colors, the layout and format of the package and the way they are exposed are factors that motivate the purchase of a product.
The survey "the right time to Enable the Shopper", released by Nielsen, shows that, on average, 70% of buying decisions are taken in front of the gondola, and the shopper (buyer) spends 15 seconds in the aisles of supermarkets and give attention to only 1.6 according to each visual stimuli. The survey also points out that, among the triggers of who is planning a purchase, are the mark (54%), the quantity (18%) and the variety of a product (16%). The packing size and as intended to spend have the same importance for the consumer (13%), followed by the type of packaging (11%).
For products that require low purchase planning like chocolates in barra, yogurts, cheeses, crackers and tomato sauces, the packaging can encourage impulse buying.
In the category of products with high planning, like toilet paper, toothpastes, deodorants, soaps, diapers, SOAP, clothing, coffee, meat and margarine, the shopper is more sensitive to changes in price, but less prone to sudden Exchange, keeping in your range of known brands.
In this way, the packages evolve to follow the profile of the consumer, as the little bottles of yogurt replaced by cups for the young audience, plastic cups and glass not to curd which are stackable and avoid breaks, and stand-up pouch (plastic bag for standing) for tomato instead of cans, for consumers seeking convenience and lighter packages.
The search for healthier living habits also influences the range of products and, in order to contribute to the maintenance of the health and well-being of the consumer. The packaging of this products, for your time, follow the line of differentiation, with more modern and colorful design. Examples include margarine, yogurt, cottage cheese and ice cream in versions "light" and "zero" fat, lactose-free, gluten-free and vegan for those with dietary restrictions or do not consume food and animal products.
Another trend is the "premiunização" of products, which creates more striking and interactive experiences, with the combination of different flavors and aromas of traditional and coordinated with sophisticated packaging.
A growing movement in recent years has been the reduction in the size of the packaging and the increase in individual portions, on account of the number of single people or who live alone and want to avoid waste.
However, especially in Brazil, even with several product options in smaller quantity, many consumers still prefer packages considered "economical", with 1 kg, 2 l and 5 l, on the cost-benefit ratio.
The use of new technologies in packaging brings practicality and convenience to the consumer, and also increases the shelf life of products, such as resselável technology ("open and close") of cold, of materials "micro-ondáveis" that can be heated in the microwave and the film that can be taken to the oven because it allows cooking a meat in the package itself.
Regardless of the directions that follow life habits, the consumer will continue to be the great target to be achieved, both with new products such as packaging, so you have more convenience and benefits to then have their needs met and continue shopping.