Memphis Makes positive balance and Provides High double digits

After a challenging year due to the economic scenario of the country, the manufacturer of toiletries and beauty Memphis made a positive assessment of their results before the entire market, as reported by André Nedeff Dall '' Onder, Director of sales and marketing company, in an exclusive interview to the newspaper Fun News. "It was a year of stagnation. But, compared to the main consumption baskets from Nielsen, for example, that presented fall, we can make a positive balance, despite all the difficulties. " With an annual gross revenue of 170 million R$, to 2017, the Memphis provides a nominal growth of 15%.
Balance sheet
The Director pointed out that seasonality was a factor that contributed to the result, especially mother''s day and Christmas. "People have left to present, only opted for cheaper items. Our items have, including an excellent acceptance. André reported that not to let sales fall, the company chose to give up the shore to repost a minimum of the cost increase to the final consumer. "You couldn''t simply increase prices. The consumer was and still is cautious. So, we did this so that he wouldn''t have to give up our brand, our quality, in search of a cheaper product.
2017
To achieve the expected growth of two digits, André anticipated that for this year the company invests primarily in your glicerinados line renovation, repositioning and new packaging of their kits and releases aimed at the home centers, as well as intensify the renewal of its brands made over the recent years. "Despite the scenario still be challenging, we believe a growth. February was still difficult, but now in March, after the Carnival, we get a turn in the market, "concludes the Director.