Melitta Group purchase mining Baron Coffee brand

The Melitta, German multinational coffee expert and present, announces he is the new owner of the traditional Coffee Baron, based in the city of Piumhi, in Minas Gerais. According to the company''s announcement, the acquisition of the brand-belonging to the Group Mogyana-has as main objective the expansion of business in the State of Minas Gerais, keeping the company''s strategy to expand your presence in Brazilian homes. According to Marcelo Del Nero Barbieri, President of Melitta to South America, the story of the company''s growth is based on a strategy focused on innovation, product launches and acquisition success. "The company identifies markets and brands with strong acceptance and growth potential. And, with all your expertise, working to expand the business – and the brands acquired – by leveraging synergies to offer quality products that consumers can trust to serve coffee to friends and family. This acquisition meets this ", explains the Executive.
The Melitta Group will maintain the current operation of the Coffee Baron and make investments to further develop this brand, in addition to raising the production capacity, so that both companies can grow in the State of Minas Gerais and in other regions.
The Melitta Brazil''s represents the second largest group billing in all over the world, behind only the array in Germany. The multinational has come to Brazil in 1968. Eight years later, acquired the Celupa factory, in Guaíba (RS), where he spent producing paper filters, with which the company is a leader in the country. In 1980, built your first roaster in the city of Avare (SP). In 2006, acquired the Coffee Roaster of Bom Jesus, Bom Jesus (Rio Grande do Sul). From now on, holds the coffee also Baron, Mark founded 25 years ago in the city of Piumhi (MG).