Thursday, March 09, 2017

The look of the class C on the beauty

In a survey of 5,600 people in October 2016, about the channels they use to search for beauty tips and information, the group my life noticed differences in platforms or vehicles according to class and age group of the interviewed. A cutout of the study specifically analyzes the behavior of class C.
Every 10 interviewed the class C between the range of 35 to 59 years, seven responded prefer specialized sites, based on the search for scientific support. Already young women 18 to 34 years of the same class prefer their tips coming from blogs by segment (60.2%) and celebrity prints (32.6%), respectively.
How to eat beauty products, the cabeleiros (53%) and dermatologists (47%) are supremacy between the sources of consultation of older women and the search for evaluation tends to be for reviews in text. Already among the young, in the range between 18 and 34 years, celebrities (40.4%) are one of the main sources of information to evaluate products, right behind close friends (57.1%).
In relation to the acquisition of channel beauty items, physical stores, as fluff, remain the Favorites, regardless of age. E-commerce WINS space as the increase of social class and the decrease of age, that is, the youngest and highest income, greater adherence to online shopping.
Meio & Mensagem - 08/03/2017
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