Post Office launches cell phone with prepaid plan of $30

Letters, orders, stamps, and chips for mobile recharges. From this Monday, 6, the post office throw your mobile phone operation, selling chips and recharge for prepaid cell phone plans in 12 agencies from the city of São Paulo. Four years ago with losses and after recently by a voluntary dismissal program, the company hopes to find a new source of revenue with mobile telephony, acting on the model of virtual operator, very popular in Europe.
For 2017, the expectations of the project are conservative: earn 14 million, with 500,000 users until the end of the year. In 2018, the goal is R$ 60 million revenue. "We hope that in five years, 300 million and R$ faturemos have 8 million users. It is a progression that can make a difference to the company, "said William Fields, Chairman of the post office, during a news conference held on the morning of Monday, in São Paulo. Last year, the State recorded a loss of around $2 billion.
The operation begins on Monday with the plan Hello 30: for a monthly r $30, users will have 100 minutes to any mobile and fixed any DDD, internet data franchise to 1 GB and WhatsApp free, no charge in the franchise. Each chip, for your time, will cost $10.
For now, the service will be sold only in São Paulo – until the end of the month, 164 city agencies will sell chips and cartridges. "We started by Sao Paulo to ensure commercial viability. We''re not doing Mobile Valley, there is no subsidy: who can''t afford $30 a month, you won''t be able to use the post Office Phone, "said fields.
In the coming months, the company must start offering chips in Brasília and Belo Horizonte--the goal is to reach all States of Brazil until the end of the year, given the audience of classes C, D and e.
For the analyst Pietro Delai, the IDC Brazil, is a strategy of differentiation of the "traditional" operators. "They are aiming at a public desbancarizado, and who likes to ask questions in person," he says. "The question is will they be able to meet the customers to get there". In 2018, the postal service will begin studies to determine the feasibility of offering post-paid plans.
Virtual. Have a carrier is an old project of the post office, since, in 2010, the FCC released the model of virtual operators in the country. In this system, a company or organization may sell chips and mobile phone plans, without having to worry about the infrastructure of telecommunications – task for an operator partner. That''s what''s going to happen in post Office Mobile: while the post Office takes care of customer service, the infrastructure will be responsibility of EUTV, company that won the bidding held by the State in May last year.
The curious aspect of the process is that the EUTV is also a virtual operator – only the authorized type, you have to invest in infrastructure and take care of part of the users '' connections. The EUTV uses the TIM network, as is the case with other virtual operators in Brazil, as Porto Seguro Connects.
"For now, we use the cover of TIM. In addition, we bought a 4 g frequency spectrum in the last auction of Anatel in Sao Paulo and we are analyzing investments to go beyond the coverage of TIM in the rest of the country, "said Yon Moreira, President of EUTV.