Chicken in the bucket makes American success among Brazilians

Based on notability that the American concept of chicken in the bucket has, Rafael Paes and Erika of Val identified a great investment opportunity in the Brazilian market, creating, in 2014, the Master Chicken. "Chicken in the bucket is much seen in American movies and series, but a lot of people never tasted this product made with real whim. So, we brought something so special for our city, about to receive congratulatory wishes the city of Marilia, for innovation and quality, "says Rafael.

In response, the people reacted so positively that the network anticipated the plans of existing franchises. In August 2016 began the process of expansion, with the goal of achieving three unit until the end of the year. Surprisingly, exceeded expectations and ended with 2016 15 franchises spread across Sao Paulo, Minas Gerais, Goiás, Rio Grande do Sul and Santa Catarina. "The flavor of our chicken is amazing," says Rafael.

However, the network, in constant growth, realized the need for something more innovative, while maintaining your original identity. Then, in 2017, the Cup Chicken, a product that comes to aggregate in brand positioning and visibility, increasing the revenue of the franchisees. This is a drink made of chicken, breaded and stuffed with a variety of flavors.

Seeking innovation and quality at all times, the company is at all times looking for possibilities to positively can add up. The network aims to reach at least 50 units this year throughout the country, in addition to planning the internationalisation of the brand with the support of Master franchisees.