Pretension, Krug beer Bier, has gold on the label

The Krug brewery Bier, Nova Lima, Minas Gerais, released this week, Friday beer of your line "Expressionist". The drink is made with malt whiskey and aged in French oak barrel.
"We chose a 375 ml bottle of champagne, with embossed label, details in gold and numbered", says Herwig Gangl, partner and Director of Krug Bier.
Both the beer, as your visual identity were inspired by the painting "allegory of Calumny", painted by Sister Renault. One of the figures, it shows a man with butterfly wings that don''t touch the ground, which, according to Gangl, "suggests the loss of reference of your size and causes, pretentious, he''s like better than it really is."
For the creator of Expressionistic line of Krug, Alfredo Fonseca, the first decision was to choose the name of the new label based in figures represented in the work. The second step was the choice of beer style, which still had details to enhance and give a more sophisticated.
"The product is different, she is really pretentious. The taste refers to whiskey and wine, as well as your alcohol content of 11%, "reports Forbes.