Euromonitor highlights 10 consumer trends for 2017

The Euromonitor released the report "The top 10 consumer trends for 2017", showing trends that will influence the consumption scenario this year. The company informs that the uncertainties of 2016 led to a 2.4% contraction in global consumer spending. "More than ever, consumers are more demanding about products, services and brands and are using digital tools to articulate and satisfy her wishes," said the report''s author and publisher of Euromonitor International trends, Daphne Kasriel-Alexander.
The 10 trends highlighted by Euromonitor are: "aging: a narrative in change", "consumers in training", "extraordinary", "faster" Shopping, "the fascination of authenticity", "identity in flux", "Customization", "post purchase", "privacy and security" and "Well-being as status symbols".
Learn more about some of them:
Aging: a narrative in change – in 2017, almost a quarter of all people on the planet will have more than 50 years, a record number. Are consumers interested in a long list of products related to health, members of a demographic group whose members live and work longer, and are receptive to technological developments.
Consumers in training – it highlights the growing influence of children on consumption patterns. At school and at home, they are increasingly exposed to issues such as poverty, environment, sexuality and identity. "Parents ask for reviews to their children about all types of decision, including where to go for dinner, what kind of car to buy and even what to wear", points out the Euromonitor.
Shop faster-brands respond to impatient consumers and in search of instant gratification with new business models, which give speed and agility to delivery of products and services.
Customization – are various and diverse examples of democratization of customization in everyone, including areas such as the travel information, clothes and toys. Customers require that the marks match or even provide for your needs. The brands are working to strengthen the relationship with the customer, through the emotions that can wake up, making it "personal".
Post purchase – convenience goes beyond mandatory requirements satisfaction of consumers. Post-purchase experience is increasingly an important part in the supply of a product or service. Contact held with company representatives, the medium used and the tone of the response are critical parts of the customer journey and collaborate to shape your business vision.