Thursday, February 16, 2017

Coca-Cola creates version "super healthy", with fiber and zero sugar

São Paulo – Coca-Cola has been engaged in recent years in creating "healthier" versions of its products, seeking to attract consumers who like the drink, but care about the intake of sugar, calories and sodium.
Diet Coke, Zero and Life (the "green Coke") are some of the examples of products which already compete with Coca-Cola.
Now, in Japan, the brand launched the one that seems to be your version "super healthy" – or "the healthiest so far".
Coca-Cola Plus will be sold from March 27 in the country, with price of 158 yen, equivalent to 4.3 reais to bottle.
The new drink brings zero calories and sugar (this replaced with aspartame). But the main novelty is the presence of fibers in drinking, the dextrin.
Will be five grams of the ingredient, non-digestible. Theoretically, this would help to reduce fat absorption during the day.
In Japan, the brand is not calling the product "health drink" – which, of course, the coolant remains an artificial product and industrialized.
Instead, they are using the term Tokuho Coke. "Tokuho" comes from "Tokutei Hokenyo Shokuhin", an expression which refers to food and drink used for a specific use.
In this case, would be the fiber present in the drink attractive to people who want to add this component to your power supply.
It''s not the first time the brand in Japan creates the Plus version. In 2009, the product hit the shelves. At that time, with a still higher rate. But disappeared from stores soon after.
Now, back reworked, with new packaging (predominantly white with red details and the "zero" seconded).
Exame - 14/02/2017
Related products
News Item translated automatically
Click HERE to see original
Other news
DATAMARK LTDA. © Copyright 1998-2024 ®All rights reserved.Av. Brig. Faria Lima,1993 third floor 01452-001 São Paulo/SP