2017 will have Easter eggs smaller to adapt to the market crisis

Evil still wear the costumes of Carnival and the first Easter eggs already give up in supermarkets. The date will come later this year, on April 16, which has given new courage to chocolate makers. The expectation is that away from debts January the consumer has more courage and time to buy eggs.
An eye on the new habits of Brazilians to adapt to economic crisis, companies increased the portfolio this year with smaller products. "Souvenirs", such as eggs, carrots and bunny rabbits, arrive in weight even in brands focused on class, such as Copenhagen.
Ferrero Rocher will bring to the market the Grand Ferrero, a full size version of the candy, but smaller and cheaper than the traditional Easter egg.
For products considered gourmetizados and the higher prices, the promise is that the values arrive without adjustment. In the case of Cocoa spoon Show eggs and egg KitKat, Nestle, which comes with a bluetooth sound box.
For the other products, the consumer must find accompanying inflation adjustments, 6.29% in 2016. The Top Cau promises apply only 2% increase.
Companies claim to have carried out adjustments in the productions to be able to hold prices. "We optimize as much as possible our dispatch boxes, packaging and production to get reset only on inflation, even though it has faced increasing raw material and some taxes," said the marketing manager for Nestle, André Laporta.
The news in this year to date were presented last week at the Easter held by Abicab (Brazilian Association of the Industry of Chocolates, cocoa, peanuts, hard candies and derivatives) in São Paulo. "We are optimistic and believe that we will close the year. Of course, a long way to go to recover, because it''s been three years of falling ", the President of the Association, Dan Franco.
The forecast is that the eggs arrive in weight to supermarkets from March. But it is possible to find products of 50 grams on the shelves of sugar loaf, which brings before your own brand, Qualitá.