Generation Y consumers demand a lot of attention from retailers

A robust mobile strategy today is crucial for retailers to meet the most diverse types of audiences in the global market. With the rapid and constant development of technology, shopping via smartphone have become increasingly quick to answer the modern consumer who doesn''t want to waste a lot of time throughout the buying process.
In this way, the device became indispensable object in the daily life of these buyers, whether at home, in the streets or on the desktop, and mainly, in the life of the younger audience. In particular the "Y" generation that does not leave the phone and uses it to connect with friends, listen to music, take part in online games and the main: shopping on the internet. This generation was born ready for all these needs and technological innovations should be viewed carefully.
A study conducted recently by Worldpay, entitled "why they pay this way", discovered an elite of buyers: the Supper-Shoppers. This consumer profile match by 92% of monthly purchases over the internet and of these, 34% are part of generation Y. To ensure a perfect shopping experience, retailers must offer a flawless application or a Web site that meets all the expectations of the consumer, which has become increasingly demanding.
Within these perspectives is essential that retailers pay close attention on aspects such as the importance of brand, a good and fast user experience via applications or website and show that you care about more and more with your client. A good application simply must work flawlessly. If that doesn''t happen the younger users, in particular, they get what they need elsewhere. This needs to be easy to use. Any setting that can be adjusted according to the preference of the user must be of easy understanding combined with the more intuitive navigation possible.
Retailers have been shown to be aware of these changes, a great example of this is the Omni-Channel strategic, which ensure the necessary comfort for customers more connected that require the best the market has to offer, but you have to work increasingly in the development and improvements of these applications.
Customers want and need to know that they are valued and that their habits are analyzed for future improvements. In a physical store may be easier to achieve this, but in an application, focused on a quick transaction, and without any complexity, it becomes more difficult to show the client how much they matter. Challenge for companies and brands they want, in addition to being recognized for its products at the top of sales for a generation of consumers who value the speed and attention.