Mineral water market

The Brazil has the largest reserves of potable fresh water on the planet, which gives it an important geostrategic position in the market of mineral water. However, in terms of production and consumption the country still have to move positions to obtain leadership.
Data from the international bottled water Association indicate that Brazil ranks fourth in the world rankings. Consumes more bottled water than countries like Italy, Germany, France and Spain, but lags behind the United States, Mexico (which grow, on average, 8.5% per year) and of China, whose demand increases 17.5% each year. The world''s average growth rate of 7.6% per annum. In 2007, for example, were consumed 206 billion litres of water sold in bottles.
According to the Brazilian Association of the industry of Mineral water (Abinam), Brazil has per capita consumption still considered low (65 litres per year), compared to the Argentines, which is double.
The mineral water market in Brazil is attractive. (See summary of market data in the headlines).
The production has become increasingly diversified, with numerous small and medium-sized enterprises operating in the sector: in the year 2001 there were 277 companies that declared production for the DNPM, in the year of 2004, were 393 companies that produced and, in 2007, 417 companies declared production.
Despite being a market sprayed, a movement of concentration of the market, with large companies with different brands.
Retail is primarily responsible for leveraging the result. In the last five years, the channel introduced a average annual growth at almost three times higher than the annual average of the category as a whole. In 2012, the forecast was that each 10 liters of bottled water sold, more than 7 liters should be from retail.
The category of potted Brazil''s waters in two segments: non-carbonated water and sparkling water.
Non-carbonated waters represent the main segment of the category in the country, with more than 80% of the volume sold at retail in 2012.
Non-carbonated waters have been increasing their importance in the market, since it represented the fastest growing retail segment in 2011 (approximately 9% versus 7% with water gas). Another important factor in the category is the absence of flavoured water segment (common in other countries) given mainly by regulatory issues.