70% of virtual retailers plan to invest more

São Paulo-according to a survey conducted by the consultancy eNext and Brazilian Association of Commerce (ABComm), almost 70% of the Country''s virtual retailers will raise investments in their online sales channels within the next three months.

Among those who admitted to speeding up the contributions, 42% of them plan to increase between 5% and 25% the proportion of investment in e-commerce. Already 28% claim that will invest up to 25% of predicted. On the other hand, 24% of these businessmen intend to maintain the current pace of investment.

The relationship with the consumer media preferred by entrepreneurs to receive the injections are social networks, since among those admitted increasing their investments, 44% believe that the channel is the most attractive at the moment to increase influence over the client at the time of purchase. According to the research, email marketing, search engine optimization (SEO) and e-commerce platforms are also on the list of priorities, with 43%, 43% and 35%, respectively.

According to the Managing Director of eNext, Gabriel Lim, the search result demonstrates the confidence of entrepreneurs in this sector. "The e-commerce market is streets ahead of the brazilian reality in relation to the crisis, remaining confident," concludes Lim, in a statement.