Sales of 30% rise granola

Granola sales grew 30 percent last year, according to the manufacturer the 2016 Categories guide Grings, publishing SM directed to managing by categories. The largest consumer search for healthier food justifies the high. According to the company, the average net margin is 30% product to 50% to the final consumer.
800 g versions of traditional flavours (chestnut, banana and maçâ) represent 70% of sales. The chocolate flavor are with 15% and the light, with other 15%. Already the average frequency of purchase is two to three times a month. The main shoppers are women (70% of the total) and are in the range of 26 to 45 years (60%). The class accounts for 40% of sales and the B for other 40%.
According to Grigs, purchasing decision criteria in classes A and B are healthiness, ingredients and price. In C/D/and the factors that influence the choice are price, average recommendation and flavor. The company recommends that the major products are exposed on the bottom shelves of the gondolas, while the smaller ones on the bottom. To boost sales, it is possible to expose the granolas in the area of groceries, next to bananas.