Pet Truck Drives Sales last

The action is an initiative of the Last tag, pet market food line sold exclusively in supermarkets. According to the marketing director of the brand Ultima, Marina mystery man, shares are held in places close to the points of sale and where there is high incidence of dogs and cats. "We were able to boost sales in 70%", explains. The Pet Truck has distributed for free more than 30 1000 samples of the whole line in several activations since November last year.