Opens the eye, PET

Even hard-hit by the third year in a row the economy in depression, the Brazilian soft drinks still commands respect. In 2015, the production of the drink fell 5.9%, on the calculator control system for production of Drinks of the IRS. Beyond the clutches of the crisis, consider that 2014 was period point outside of the curve, as it was the year of the World Cup, of singular media consumption incentive of cold drinks. But there are other disclaimers behind this indentation, feeding the assumption that soft drink sales lean for a cooling, an indigestible perspective for the PET, whose No. 1 market is, by far, the filling of these carbonated.
The signs of cooling ahead of spring in the daily made mandates for the Federal police carry out. Swarming in the media coverage about changes in the metabolism of Brazil and its health risks and even for admission into enterprises. Rain research and alerts about the excess weight of the population in the land of stillbirth zhp. The sphere in dietary habits, excessive intake of sugar receives unanimous condemnation. The outcry by the ban of sugary products (soda head blacklists) has become flag and stage of politicians. It is world-wide trend, but singular impact in a country that, in addition to embrace the so-called culture of healthiness, deifies hardbodies, as they prove their world records in cosmetic surgeries and the Deputy leadership in global amount of academies, almost 32,000, second only to the USA and with audience estimated at eight million students, the fourth in the world in the genre.
The juices well: strategic purchase of Ambev.
The juices well: strategic purchase of Ambev.
Aware of the change of the tide, soft drink manufacturers try to put one foot in another canoe. Still in April, for example, Ambev, Colossus of beers and soft drinks, bought the juice maker carioca "the well", filling out so its correct and calorically portfolio teas and isotonics. In the same month, Coca-Cola, already active in juices and mate, announced the arrival in Brazil of the version containing the sweetener stevia and 50% less sugars.
There''s no shortage of warnings for PET react to this state of things seeking more participation in other areas of non-alcoholic beverages, redoubts where today prevail cartons and cans, to counterbalance this rock Sung that is weakening demand for soft drinks. The new horizon is also conducive to other plastic packaging solutions, flexible and rigid, leaving the shyness to fight for a place in the Sun in healthy drinks, let in the air the following reports.