The Superbom, considered one of the leading companies in the business of food for vegans and vegetarians of Brazil, innovates and launches the line FIT of NECTARS in aluminum cans Slim, with 265 ml. The option can set off the need to reach the markets served by packing glass and enlarge the export of juices offered by the brand.
"We want to take the product to squares where we currently have difficulty of introduction of glass, used in our other lines, such as schools, clinics and hospitals, which have restriction on the glass", explains Cristina Ferreira, industrial Manager of Superbom.
According to Chung, the packaging due to the benefits of aluminium can: "is light – especially in comparison with the glass-, practice-opened, took and discarded – and modern. In addition, aluminium is 100% recyclable ".
There is also a differential in relation to the freight, the Manager, because with the aluminum for a larger facility for transport, take the product to practically all Brazilian States.
"Working with aluminium can also assists in the export issue. With the juices of glass, we have a demand, but with the aluminium can believe will be higher, "he predicts.
With premium positioning, the products are low calorie, high in vitamins, minerals, without preservatives and with 0% fat. In the flavors grape, passion fruit, Orange and Tangerine, were presented at the 32nd edition of the Apas Fair, between 02 and 05 may, in São Paulo, and will be available in more than 25 1000 sales points from June.
ABAL
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