Wednesday, April 27, 2016

Sales of Smartphones grows in Brazil

According to the ComTech, prepared by Kantar Worldpanel: consumer, there has been an increase of 9.7% on the purchase of new phones in December last year compared with the same period in 2014. Smartphone penetration in the country has never been so high. In 2015, the index reached 49%, whereas in the previous year stood at 27%, up 22% from one year to the next. To make the purchases fit into your pocket, the Brazilians have chosen well with what you''re spending.
Average Expenditure
Most people bet on 500 R$ (46.1%), while only 5.7% opts for models valued at more than 1,501 R$. Already the average expense for Smartphone users don''t plan to fall between the postpaid plans. In December 2015 stood at 72.10 R$. In 2014 was 77.93 R$, whereas in 2013 the beat R$ 96.10.
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