Category of coffee is immune to the crisis, says survey

According to a survey conducted by dunnhumby, world specialist in consumer science, coffee is the category more immune to the crisis, with 63% of the Brazilian consumers keeping the same consumption pattern; In addition, 30% of Brazilians say don''t give up their favorite brand, regardless of the price; 56% of respondents already elect a group of favorite brands and make changes according to the best value. The research, which shows that 70% cut spending on food away from home, was held with 946 Brazilian consumers of classes A, B and C, in September 2016, and is referring to consumer behavior over the last six months.
78% of Brazilians have cut their baskets Gourmet Products according to the study, imported products or was the most gourmet lost market, 78% of people stopped buying these items or have reduced their consumption; Products without gluten, dairy, sugar and zero fat zero also lose: 39% claim to have reduced the consumption of these products, as well as healthy and organic, who saw their consumption be reduced by 38% of baskets. In addition, according to the data, in the past six months, in which the Brazilian kept the same consumption pattern, without changing brands or prices, were: Basic (rice, beans and sugar); hygiene and Perfumery; coffee, in addition to fruits, vegetables and vegetables.