For this Christmas, the rule is save and don''t go into debt, according to the study of Christmas and new year developed by Kantar TNS with 984 online consumers of Southeast, South, Northeast and center of Brazil. For 47% of respondents, the feeling is of concern for the future, while 37% were optimistic and 80% have stated that they intend to save more.
To get an idea of caution, this holiday season the average ticket present falls in comparison with last year: 1,215 1,243 R$ of R$ against 2015, being that women are more cautious in their investments.
In relation to the wishes for the new year, the respondents demonstrate that the consumption will be more cautious: 72% want to increase income, 65% save money, 44% buy or swap House and 39% buy or trade cars. In relation to professional issues, 50% want a new job and/or change jobs and 47% more balance with less stress.
According to the study, 40% of Brazilians indicated that the 13th salary will be destined to pay debts and 36% to make investment. With these priorities there is a tendency of reduction in purchases of gifts.
Preference
The most popular gifts this Christmas will be clothes or shoes (53%) and toys (39%). Perfumes and chocolates/Christmas pudding had a significant increase: 37% and 30% respectively, while in 2015, the number was 33% and 25%. Technological products (mobile phones and tablet) are among the least-wanted list with 16%, and 9%, respectively.
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