Natura Reaffirms focus on direct sales

Despite having invested in his first physical stores in 2016, Natura reported that will maintain its focus on direct sales system, the company''s main sales channel. "Direct selling has always been and will remain at the center of Natura''s strategy in the coming years. In addition, the company invests to expand the buying opportunities for consumers, in multiple channels, complementary and synergistic to direct selling. In 2016, we opened five stores and we will continue the expansion of this channel in the next few years, "Natura in official position Rotating News Portal.
With the inauguration of these five physical stores in less than a year, Natura began to sense that would begin to invest more in the template, leaving the background direct sales. Fact denied by the new President of the company, John Paul, during the Natura Day (event in which the company presents its projects to investors) and confirmed now, in a statement. The stores of Natura are located within the shopping Morumbi, Villa Lobos, Pátio Paulista, Anália Franco and Eldorado, all in São Paulo. The initial projection was opened ten units by the end of 2016.