BASF offers innovation and trend in pigments for packaging

Packages have an essential role in the presentation of the products. Industrial item produced on the planet, the packaging is the tangible component interferes with the perception of the product, suggests value. According to the author, packaging specialist and professor at ESPM, Fabio Mestriner, the packaging is a powerful communication tool and should be used by businesses to work for the business. "The package may be used only to carry and protect the product. Should be used as a marketing tool, communications vehicle and even internet connection link ", considers the teacher. "It''s the media vehicle that strikes with the greatest accuracy, 100% of consumers known," says Mestriner. According to the professor, more than 90% of products sold in supermarkets don''t have support of communication – depend exclusively on the packaging to compete in the market.
The product is a complex entity, has numerous abstract components, and the colors come in the construction of his personality. "Color is feeling, acts on the nervous system. The packaging is the universe of detail: the sum of the details, "he said. "In that sense, the effect pigments offered by BASF add special details to the product, help to increase the perception of value. Is an interesting resource for those seeking competitive advantage ", considers the Mestriner.
Seek innovation and trend in the area of pigments for packaging is one of BASF''s commitments, which uses its expertise to open new possibilities for its partners. The effect pigments, for example, bring big difference at the point of sale and are available for different types of applications: the Glacier (more white white effect), Firemist (matte effect with glitter in the light directed and possibility of iridescent effect), Lumina Royal (new effect pigments with highest chromaticity, color purity and brightness) Graphitan (new possibilities for metallic metal effects with high tinting strength), Mearlin and Magnapearl (traditional pearls and economic lines) and Metasheen (silver or coloured mirror effect), as well as pigments for compostable packaging, suitable for the various base types and printing.
You also need to pay special attention to sensitive applications, such as the packaging of foods and drinks and cosmetics, among other products that come into contact with human beings. BASF has a specific line for sensitive applications and carries out risk assessments in order to avoid that, from packaging, substances considered dangerous not to migrate to the products, taking into account the strict European legislation.
With a broad portfolio of colorants and pigments of high performance effect, the new global brand, company Colors & Effects, is organized in an approach geared to the industries of paints, plastics, printing, cosmetics and farming, offering experts to meet every demand. "BASF supports the entire production chain in the development of packaging, from the converter to the brand owner, with technical know-how and formulations of pigments, and can create unique colors under the customer demand, following global trends," says Thais Helena Alves, Manager of Industry Team Packaging of BASF.