Plastic production chain if reinvents and way polo in RJ

Sao Paulo-a group of small and mid-sized companies come dribbling the economic difficulties and is forming a new polo plastic industry in the State of Rio de Janeiro.
Producing nylon parts covers and housings for electronic items plastics, Hirundoplast invested R-$800,000 through a line of financing of Banco Nacional de Desenvolvimento Econômico e Social (BNDES)-to develop new products, rather than wait for the economic recovery, amid the crisis that plagues not only the Country, but above all the State of Rio de Janeiro , says the company''s Director, Eduardo Schanuel
"The economic situation is worrying, but we couldn''t stand," says he.
According to him, after identifying that there would be demand for the sale of plastic closures for bottled water, the company decided to bet on new business. "We had no idea of making something different and we set out for the preparation of a plan of action. Otherwise, we could be swallowed by the crisis, "comments. The expectation of the Executive is that this new line of products can boost the company''s revenue next year.
The Ultrax Pack innovated to face the challenging context, sSegundo the company''s financial Director, Gustavo Marques, and entered into partnership with a carrier, you''re helping to reduce logistics cost. The manufacturer still has developed a new packaging of plastic protection to close bags checked at airports with lower costs. "We spent reviewing our costs, processes and the operation as a whole," says Mahmoud. The company started operating also in São Paulo and Espírito Santo.
The next step of Ultrax Pack, he will be the export of stretch film. "We''re solidifying domestically for which, at the end of 2018, we can get new front, and abroad," he says. According to him, even in the midst of economic crisis, the company''s sales have grown 50 percent in the past about 2015, to more than R $3.5 million.
In the same vein, the new A3 decided to bet on new products to expand your revenues. The Supply Chain Manager of the company, Rogério Lima, says that the manufacture of plastic gloves were directed only to the cosmetics business, where the company distributes the product to major manufacturers of hair-dye. "In the crisis, the best is to create, think outside the box," says Lima. Thus, the first step was to expand the activities for new threads. The selected were the veterinarian and pharmacist.
To reduce costs, the same production line was adapted, generating an increase in not only the billing as the profit margin. The company''s intention now is to expand your portfolio more on plastic line, as gloves to other areas and garbage bags. Another front are exports, whose products already come to Mexico and Argentina-and it is expected to reach also the United States. "Our export was small, but now we started an intense work for sale abroad," he says, stressing that sales outside the Country should grow between 15% and 20% in the short term. The company''s revenue per employee grew 13% and total revenue reached a plateau of R $25 million.
PICPlast
In common between the companies above is the participation in the Incentive Plan the Plastic chain (PICPlast) and location: the city of Três Rios (RJ), which is becoming a new polo plastic sector. The South-Central region of Rio de Janeiro has a gas-chemical industrial complex, located in Duque de Caxias, Braskem, the company that joined the Brazilian Association of plastic (Abiplast) and launched in 2013 the program. The intention is to empower small and medium-sized plastic processing industries, to compete in the domestic market and subsequently abroad. "We work on the improvement of operational and financial processes of companies", says project coordinator of productive chain of Sebrae, Andrea Lee. The institution is responsible for training.
Last year about 2015, she points out that the ten companies that participated in the last edition of PICPlast, the center of Three Rivers, obtained 21% gains in revenue per employee, up 5% profitability, reduction of 21% of the extent of tieing-in of the two largest customers and expansion of 8 percent on the punctuality of deliveries.
"The idea is to stimulate the next link in the chain," says the Director of marketing for Braskem, Rafael Christo. In his vision, Three Rivers "is turning into a new polo plastic sector". In training, the company applied R $15 million, from 2013. In addition to the training of the Sebrae small businesses, enables medium-sized enterprises, petrochemicals in partnership with Fundação Dom Cabral. The company operates regional programmes also in the South and Northeast, in addition to São Paulo, in the South-East.