After Controversy, Bob''s Raises sales of Milk Shake

Fast food Network announced a 13% increase in the revenues of your dessert and of 20% in sales volume. The result was boosted by a campaign promoted by the network, but also by a strong wave of viralização involving the product, after Bob''s lose the exclusivity of the brand Ovaltine for the Mc Donald''s, something that became one of the most discussed themes in the market and social networks in the last months more. In the face of bad news Bob''s broke the ice of your loss with the campaign "#Milkfake Milkshake", performed with promotions, actions on social networks, TV and retail outlets. Only on Facebook, the network has registered more than 1.3 million pickled in publications of the campaign.
Context of the Controversy in September, McDonald''s announced that it would have exclusivity of the brand Ovaltine for his Milk Shake, starting a real battle between the companies. A month later, the Burger King salt in the dispute, also established partnership with the brand of chocolate to star in a line of sundaes and cones. The defense of Bob''s, during the period, it was clear that, despite not being able to display the brand Ovaltine, the input of their dessert was still the same.