Promotion of Nutella leads consumers to have breakfast anywhere in the world

Brand of hazelnut cream of Ferrero, Nutella brings an unprecedented promotion for their fans. Under the code name #bomdiacomNutella, the action will provide a unique opportunity to travel anywhere in the world and take a typical breakfast of Nutella. Valid from 30 October to 3 November, the promotion has a very simple mechanics: just post a photo of your breakfast of Nutella on Instagram with #bomdiacomNutella and register on the site of the brand (Nutella.com.br). Those interested must have 18 years or more, be resident in Brazil and can post up a photo a day until the end of the promotion. The prizes will be awarded by lottery extraction in day 3 of December 2016.
To publicize the promotion, Nutella account since October, with inserts of open channels of TV media, digital content, in addition to activations with consumers throughout the Brazil. The communication strategy of the promotion of the Agency''s NewStyle.