Nibble plans to grow with shops and factory

Rio de Janeiro-small portions of salty and strategic-factories. This is the pillar of the Bite, Diners present in ten States and that debut in Rio de Janeiro State lands with three franchises. With two years of existence, the company is now the river by logistical issues. The opening of a second plant in São José dos Campos (SP) was what made possible the expansion plan. "We needed production capacity, because the State of the River will have a strong demand and without the factory wouldn''t have production capacity to supply the franchisees," explains the President of Nibble, Bruno Zanetti. The plans for the River, however, also include a factory (which works like franchise). The network has already closed three contracts for units at Resende, Rio das Ostras and mosque, and you want total 15 units this month alone in the capital (as Meier, M. and Jacarepaguá) and the Metropolitan (São Gonçalo). The goal is to reach 100 units throughout the State in two years. To this end, the company negotiates with a master franchisee to install a new mini-production plant in the metropolitan region of Rio de Janeiro. "We work these small manufacturing plants to have reduced production quantity and better service and logistics, because my manufacturer is also franchised. Most likely we will open a factory in Rio next year, "warns Zanetti. The two current units produce, on average, 400 tons of products per month and serve up to 40 franchises, each. In addition to the factory in Rio, the bite will have two new in Paraná and Minas Gerais. The menu of Bite follows the concept of finger food. Are small portions of appetizers, since the popular fried, cheese balls and falafel, until Mexican palettes and Acai with granola. "Are small portions with reduced prices. Sell products of classes A and B for classes C and D, even with the crisis, the Brazilian has not decreased the consumption of products outside the home just reduced the average ticket. Nothing more suited to business, because we combine quality with right portion right price ", values the businessman. To the goals in the State (by the end of the year expects to have 30 points of sale), the company invests about of 200,000 R$. Franchise templates, in turn, require minimum initial investment of 80000 R$ Street units with 16 m ². Operating cost the company designs R$ 30000 monthly average revenue, with profit estimated at 25% and return period by up to 12 months. The big appeal is the low operating costs, since this franchise model are required two employees. "We work with stores up to 40 m ², but we have plans of development of small spaces, of 10 m ², for subway stations of the River, for example. The unit inside the Mercadão de Madureira has been adapted to this model, "said Zanetti.