McDonald''s profit falls 2.6% in Q3

Sao Paulo-the fast-food McDonald''s reported fall of 2.6 percent in its net profit in the third quarter, compared to the previous year. With the result, the company recorded earnings of $ 1.2 billion around the world.
The result was below the registered in the third quarter of 2015, when the company earned a profit of $ 1.31 billion. According to the network, the profit was driven by solid growth in same store sales, which were helped by the improvement in March at the breakfast and the introduction of new chicken nuggets. Revenue fell 2.9 percent to $ 6.42 billion, up from $ 6.62 billion in the third quarter of 2015.
Sales outside the U.S. rose 3.3 percent, pulled by "a strong performance in Japan," according to the company.
Brazil
Here, a controversy involving the competitor Habib''s ended up in the National Council of Advertising Self-regulation. The Flintstones complains of Habib''s commercial that satirize brand and character of Ronald McDonald. The commercials were aired on television between July and September.
In the movies, made by Publicis, Habib''s Lampoons competitors McDonald''s and Burger King, but no names.