Caution dictates the tone of shopkeepers in this end of year

Sao Paulo-the advancement of durable goods purchase intent for the fourth quarter in the city of São Paulo, although it is a positive sign for the sector, should not change the plans of retailers. The tone of the companies in relation to stocks and investments must follow a conservative, since a stronger upturn should only happen at the end of 2017.
Research conducted by the Brazilian Institute of executives in the retail and Consumer Market (Ibevar), in partnership with the program of retail administration Fundação Instituto de Administração (Prove/FIA), shows that the intention of the people to acquire some good durable between October and December of this year grew by 2.6 percentage points, compared to the same period last year.
According to the survey, 37% of consumers plan to spend on these products in the period, while in 2015 the index was 34.4%. "What the result indicates what has changed the trend we were seeing and humor left to worsen. But it would not be in any way an indicator of industry recovery, "said the Director of the entity, Nuno Fouto vowel. According to him, to the retailers in the business data of the study are positive in that it shows that there''s a consumer more excited to buy. But, even so, they should not invest more in stock for it.
"If retailers decide to stock more, someone will surely lose. Because in the aggregate will not be a sales growth ", points out the complete Executive, however, that there is always an opportunity for any company stand out and earn competitor''s space. "But if the Manager is too aggressive, the risk is too great", concludes Fouto.
The research pointed out that there was still a slight increase in purchase intent of consumers in electronic commerce too. While last year, the index stood at 82.5%, this year the will of the buyer to purchase durable goods on the internet rose to 84.9 percent.
Despite advances, consumers are more afraid to take on debt. According to the study, the intent of the use of credit in the purchase fell 7.7 percentage points, reaching the percentage of 61.9%. "The customer, to the extent possible, will try to pay for purchases in sight. There''s still this fear strong to take on new debt, "says Fouto.
Value that will be spent
Other data from the study that shows that the consumer follows cautious, is compared to the value that must be spent in the last three months of the year. According to the survey, the average ticket will be R$ 2,029. In the same period last year, the amount had been R$ 2,146.
In the future, Fouto States that, for the first quarter of 2017 the prospect is that sales of durable goods are better, since traditionally these months the consumer looking for more for these products. According to him, however, a more marked resumption should only be seen at the end of next year. "Even so, it won''t be like it was before the crisis. To resume this level must still take time, "he says.