Monday, October 17, 2016

BRF Works on price compensation in Brazil

The food company BRF follows with domestic problems, mainly by the sales situation down and high in value of agricultural inputs. According to the company, that the worst is over, but still should be new consumer price adjustments and the continuation of the work to compensate for the high costs. And in response to this drop in sales, the BRF is said to focus on profitability of their products and are adding new processed foods in the Premium categories of Sadia. Already in Perdigão, focus, according to the company, is the consolidation of basic market share, where the price competitiveness is the main focus.
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