Tv trade falls 39% in the first half of this year

According to data from the power lines (the National Association of Manufacturers of electrical and electronic products), disclosed last Monday (20/07), the sale of television sets fell 39% in the first half of 2015 compared with same period in 2014. A total of 4.8 million TVs were sold from January to June 2015, against 7.9 million in 2014.
The fall reflects a kind of "World Cup hangover", according to the industry. "The purchase of television was anticipated. But it's a noble product in the home, with constant technological renovations and that the Brazilian loves having and override, "said Lourival Kiçula, President of Eletros evaluations.
In the same period, the volume of sales of white goods fell 11%, from 8.3 million in 2014 to 7.4 million in 2105. In this segment, the biggest fall was in sales of stoves (18%).